There’s really no doubt about it – The Walking Dead is amazing.
Everything from the zombies to the storyline to the acting… It’s all amazing.

After watching the season premiere last weekend, I thought, “Hey, why not use my favorite TV show to write a blog post about IT Marketing tips?”

And here we are.

So, let’s dive right into some IT marketing tips learned from The Walking Dead.


#1 Be adaptable.

I’ll start at the beginning.
In the very first episode of The Walking Dead, Rick Grimes, the main protagonist of the series is introduced.

After being unconscious for several days in a hospital where he was being treated for a gunshot wound, Rick wakes up and quickly sees that the whole world has changed. He musters the strength to get up out of his hospital bed, and he makes his way through the hallways of the hospital, gazing in horror at the bloodstained walls. When he finally finds his way outside, he sees that the ground is covered in dead bodies. There are no living human beings in sight.

Long story short – he’s been unexpectedly thrust into a pretty dire situation. It’s the zombie apocalypse. At first, he is panicky and scared at the sight of even one “walker.”

Eventually, though, he adapts to his environment. He becomes less and less fearful over time. He learns how the walkers react to various stimuli and plans his attacks and evasive maneuvers accordingly.

And he doesn’t just stop there – he becomes a respected leader among his loyal gang of survivors.

…So, how does any of this apply to you?

Well, when you’ve been in business for a while, you might think that you’ve got your marketing all figured out. You’ve done all the testing, you’ve seen all of the analytics, and you know what works.

Except… you really don’t.

The market is in a constant state of change. Consumer wants and needs change over time as technology evolves. Think of your customers as “walkers.” You’ve got to constantly analyze how they react to varying marketing tactics and plan your tactics accordingly – just like Rick!

So, whether you’re writing copy, sending marketing emails, or something else, be sure that you’re always willing to adapt.


#2 Don’t be afraid to have fun.

Remember in Season 1, when Glenn found the Dodge Challenger?

He had a lot of fun driving it, and he wasn’t afraid to be expressive about his excitement, even in the midst of the zombie apocalypse! I don’t know about you, but that scene provided some much-needed comic relief for me during the episode.

You should have fun with your marketing too, no matter how boring or technical you think the subject matter is. Don’t be afraid to be expressive.

Think about it. When someone is looking for an IT company to work with, chances are, they’ve had to sift through a lot of REALLY boring web content. If you can inject some personality and excitement into yours, you’ll stand out like crazy!


#3 Utilize the strengths of everyone on your team.

In The Walking Dead, Rick is obviously the leader of his group of people. But he isn’t the only person who plays an important role!

Take Herschel, for example.

At a glance, he’s just an old man with a farm. You wouldn’t think he’d be much of an asset to a team of zombie-killing survivalists.

But, if it weren’t for Herschel’s medical skills and specific expertise, Carl would have surely died in Season 2. Can you imagine what effect Carl’s death could have had on Rick and, as a result, the entire group?

Because of Herschel’s unique abilities, the whole group gained a little bit of peace of mind and hope. Rick was able to maintain a healthy mental state and focus on keeping everyone on his team alive.

Find out the unique strengths of your team to get the most out of your marketing. Like Herschel, their strengths may not be something you can see on the surface, but if you do a little bit of digging, you will likely find that each person on your team can be a helpful asset in a unique way.

…But maybe you don’t have a marketing team.

Well, you’ve come to the right place! Here at TRIdigital Marketing, we specialize in finding out what’s special about your company and utilizing that quality to help you drive sales and make money. We’ve got an endless supply of IT marketing tips and an exceptional team of digital marketers with a record of success, and we want to help YOU next!

Contact us today for a free consultation. Let’s work together to amp up your marketing!

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