You may offer the best IT services and solutions in town, but what if you don’t have a creative and strategic IT marketing plan of action to share that? Businesses face many challenges ahead of them, and knowing how to market – and do it well – can be one of the biggest struggles.

No matter how great your services are, you still need to work on channeling your message to the public to communicate and define what exactly it is that you do. Whether it’s through an eye-catching website or mind-blowing content, keeping your prospects aware of your brand and solutions are key to your success.

But this is no easy feat. That’s why we came up with the top three reasons why so many small and medium-size businesses fail at IT marketing – so you don’t make the same mistakes!

You don’t have an IT marketing budget.

Although we don’t like to admit it, marketing is usually one of the first things that get cut from our budget when things get tough. But the truth of the matter is that your marketing budget should never be neglected. Reportedly, more than 75% of business leaders have admitted to defining their marketing budget based on guesswork instead of following industry recommendations. It’s so important to be strategic and to do your research when determining how much you’d like to spend on marketing. Along with business branding, marketing is a vital piece to helping customers find out about you – so don’t ignore it!

You assign IT marketing tasks to internal staff.

Maybe you’re trying to cut corners and minimize costs by delegating marketing to your internal resources. But this can be a big no-no for your business. What usually ends up happening in this scenario is that your IT marketing plan suffers as a whole. It’s a huge struggle for employees to undertake all the marketing tasks and responsibilities that are crucial to success. And doing these things on top of your day-to-day workload is an even bigger undertaking. By hiring a professional agency to handle and manage all of your IT marketing activities, you can pay less for better quality work.

You’re choosing the wrong IT marketing tactics.

There seems to be no limit to the options you have to market your business. There’s SEO, email marketing, content marketing, advertising, direct mail, events, trade shows, PR, social media – and the list keeps growing. Doing it all can be a real challenge, especially internally. And there’s no shame in reaching out to a third party marketing agency for expert guidance, consultation, and help.

When deciding the best way to tackle your IT marketing plan, don’t make these mistakes! In order for your SMB to thrive, marketing is a must.

To discuss your IT marketing experience with an expert from TRIdigital, simply click here. The consultation is completely free!

But wait... there’s more!
Click below to keep learning!

How to craft a kickass video marketing strategy on a shoestring budget

Video marketing is a powerful tool used by everyone from industry giants to your middle school neighbor with an Instagram account. It can absolutely help your MSP generate leads and win new business. Here’s how to get started with video marketing on a budget.
How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What you need from your content marketing service

So, you're on the lookout for a content marketing service for your MSP. If you’re new to this whole content marketing thing, how do you judge which service will be a good fit for your business? Let’s look at a few of the areas you should consider when shopping content marketing services.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.