You’ve got a major problem – your web content sucks.
Seriously. Everyone who lands on your page would rather swan dive into a pool of angry fire ants than try to sift through the bland wall of text that you have so painstakingly written.
As a result, you aren’t able to get leads and gain loyal new clients.
So, what can you do about it?
…Well, maybe you’ve heard of an awesome animated series called Futurama. And, if you’re like me, you’ve even binge-watched it on Netflix a few times.
But I bet you didn’t realize that you could improve your copywriting skills (and, therefore, your business!) with a little help from the show.
Here are 4 tips that are sure to kick-start your efforts:
#1 Cause an emotional reaction
Remember the episode where Fry bravely declared his undying love to Leela by creating a love letter in the stars?
He did it to show her how he felt. And, if things had gone as planned (remember, she didn’t even see it!), I’d be willing to bet that she would have really appreciated the gesture and responded emotionally.
While you don’t have to literally profess your undying love to your clients, you DO need to understand them and get them to grow an undying love for your company.
And trust me – you won’t ever do that with technical jargon.
Think about your target market and what makes them tick. Then, craft your copy accordingly.
#2 Don’t be overly sales-y
Remember when Bender became the god of an entire race of people?
It didn’t take long for him to fail miserably – all of the people were killed off in a mini nuclear war.
But the last line of that episode was really interesting, and can certainly be applied in both copywriting and marketing in general:
“When you do things right, people won’t be sure you’ve done anything at all.”
Powerful stuff, huh?
You see, people don’t want to be sold to. The days of succeeding with sleazy sales gimmicks are over.
You need to do better than that. You need to craft copy that captures the minds of all of your readers.
You should get them to do what you want them to do subtly. Don’t be skeevy and unappealing. Use emotional appeal and logical appeal. Tell your readers that you understand their problem, provide a solution, and show them how you have succeeded at providing that solution in the past.
It’s that simple.
#3 Embrace the fact that you’re unique
“But, you’re better than normal, Leela – you’re abnormal!”
That’s what Fry told Leela when she was feeling unsure of her distinguishing characteristic – the fact that she was born with only one eye.
You see, while Leela constantly saw her one eye as a flaw, Fry saw it as something endearing that set her apart from everyone else and made her more appealing.
You’ve got to embrace your uniqueness when it comes to writing copy, too.
Don’t play it safe like everyone else. Because, let’s face it, you AREN’T like everyone else. There’s something about your company that’s better.
You’ve got to showcase your unique quality with unique copy. Don’t be boring and write your copy just like everyone else in your industry. Inject some personality! If you do, you’ll stand out and easily gain loyal clients!
#4 Be straightforward
Leela was completely straightforward with this message for Fry. When he read it, there were no questions in his mind as to how she felt about him.
When copywriting, you need to plainly state what you want your reader to do. That’s right – I’m talking about adding an effective call to action!
Don’t embellish or skirt around the issue – let your readers know exactly what you want them to do. Make sure that you state your call-to-action simply, and make it easy to understand.
Don’t be afraid to be straightforward, or you will leave your readers hesitant and unwilling to comply.
Still not sure if you’ve got the wordsmithing skills it takes to write good copy?
With the help of TRIdigital Marketing, you can get a total marketing package that includes compelling website content, white papers, email campaigns, eBooks, and more.
So, if you’re looking to boost your sales and make more money, don’t trust anyone else with your marketing needs – we’re the best in the business.
Contact TRIdigital today for a free consultation!