Imagine: how awesome would it be if you could harness the powers of your favorite superheroes?
Well, I have some good news for you.
You can.
Not sure what I mean? While I can’t teach you how to fight crime, shoot webs from your wrists, or effortlessly woo women, I can teach you how to use some IT marketing superpowers learned straight from your most beloved guardians. Here are 5 of my favorites.
Show off your personality – like Iron Man!
Okay, so your marketing shouldn’t necessarily come across as arrogant and snarky as Iron Man does. But don’t be afraid to inject some personality into it!
After all, if I had simply named this article “5 IT Marketing Tips” instead, would you have been as interested in reading it? Probably not, because that’s boring and generic.
Boring, generic content doesn’t draw in readers, and a boring website won’t compel people to choose you over competitors. I know you’re excited about your years of experience and the technical details of the services you offer – but clients aren’t.
Think about it. Iron Man is a technical genius, but if he had a personal portfolio website, do you think he’d simply list his accomplishments and technical skills? Nope. He’d probably include lots of sarcasm and humor, because that’s the kind of person he is. And people love it.
Now, I’m definitely not telling you to edit your website content to sound arrogant or vulgar. You’ve just got to show off some personality to get people to like you and want to do business with you.
It’s all about making a connection with your clients, and you can’t do that with bland content that lacks personality.
Be relatable – like Spider-Man!
Let’s face it – Spider-Man isn’t the most alluring superhero. He has girl problems, struggles to make ends meet, and is a bit of a misfit.
But guess what? That’s why so many people love him. He’s extremely relatable. He’s the kind of guy you could hang out with without feeling intimidated.
You see, your customers want to know that you’re human too. They don’t want to see you as just another intimidating, out-of-touch company. They want to see you as a partner in their success. Someone they can trust and relate to. It’s easy to fall into the trap of putting technical content all over your website. But, if you do that, you’ll end up sounding like a robot.
Don’t be a robot – make clients feel like you’re an actual human being who wants to build a relationship with them. At the end of the day, you’ve got to make sure you’ve let people know that you’re within reach, and connect with them on an emotional level. With your newfound IT marketing skills, you’ll be scaling the wall to success in no time!
Be a mind reader – like Professor X!
How cool would it be to read the minds of your potential clients and figure out exactly what they want? Unfortunately, you can’t literally become a mind reader, but you can definitely get inside their heads a little bit!
When you’re first devising your IT marketing plan, you may have the tendency to focus on what you think is best. Stop right there – you’ve got to shift your focus to the minds of your clients. What do they want? What impression do they have of your company?
Successful IT marketing is not about you, how great your company is, or how much your company has accomplished. It’s about understanding the way that your potential clients think and taking action accordingly. Get to know your target market and consider what they need from your company. The more you know about how their minds work, the easier it will be to market to them.
Be a Rebel – like Wolverine!
Wolverine is the ultimate rebel – he rides a motorcycle, drinks and smokes, and is generally a loner. He has no problem taking risks to get things done.
Your marketing should be rebellious. No – I don’t mean you should plaster your website with pictures of you drinking and riding a motorcycle. What I mean is, you’ve got to look at what everyone else is doing, and then do something different. Don’t be afraid to take risks – otherwise, your website will end up looking like everyone else’s.
Try this: Google “IT Support” in your city. What do you notice about pretty much every company’s website that pops up in the search results? They’re all the same. And, frankly, they’re probably all pretty boring. Imagine how many customers you could attract by being unique and rebelling against the norm. If you can stand out, you’ll get the attention that you want from clients and slash through the competition with ease.
Defeat Enemies With The Weapon That Only YOU Can Use – Like Thor!
Let’s face it – Thor is a pretty tough adversary, even without his weapon. He’s strong, AND he has the skills and experience necessary to win battles.
However, his legendary hammer is what truly sets him apart and gives him an edge over his enemies. No one else can use the hammer. Just him.
Your business is just like Thor. You’ve got skills and expertise, and you may already be a strong competitor in your market. However, what will truly set you apart is finding something unique about your company – your “weapon” – that you can use to attract potential clients.
Think about it. What sets you apart? What do you do differently than everyone else? It might be tempting to throw around a generic answer like “customer service,” but you’ve got to dig deeper. You can bet that every other company out there brags about how they have the best customer service, so you’ve got to get a little more creative than that. It might take some time for you to figure out what unique quality you can use strategically to draw in clients, but if you can, it’ll be well worth it. When you uncover the marketing weapon that only you can use, clients won’t be able to resist its power.
…So, can you see yourself as an IT marketing marvel yet? You’ve got the superpowers that you need to gain loyal clients. Now get out there and put those powers to work.
