Case Study
Leads
Closed
Thrive
You can learn a lot about KME Systems from their tagline: “We give a damn.” Genuine and straightforward. Their theme is built around the idea of helping their clients “THRIVE.”
Copy
KME Systems doesn’t mince words. They’re candid and direct, and so is their copy. No fluff and no passive language. It’s all about action.
Design
The site has a orderly structure that’s easy to navigate. The colors are distinct. The lines are crisp, straight and symmetrical. The icons, images and text are both dynamic and tidy.
Tetris Layout
The boxes in KME’s logo find their way into every aspect of the visual design. Because of the way they’re shown falling into place, they have a Tetris-like feel. The message is clear. KME brings order out of chaos.
Presentation
KME also has a custom PowerPoint presentation featuring the “super suit” analogy. Some superheros have gear to enhance strengths and overcome weaknesses. KME does the same for their clients.
Development
The site was deceptively complex to engineer. The systematic look of it required some clever coding on the back end.
Video
The video features the owner, Mark, talking about KME’s commitment to their clients, as well as shots of the rest of the KME team in action. It’s personable, engaging and informative – all in under two minutes.