Case Study
295
Leads
$113,000
Closed
Get Engaged
Axxys doesn’t just go with the flow. They know that the best way to stand out is to get engaged and drive innovation.
“We were really inspired by Axxys and their passion for innovation. We took that passion and applied it to match the theme to all the material.”
Copy
Communicating with Axxys is like talking to an old friend. Sit down, break bread, and trust them to get the job done right.
“The tone of the copy is conversational– like a good relationship.You can build trust in a friendly way and still be professional.”
Design
A unique, hand-drawn blueprint background provides the feeling of custom architecture in the website. Eye-catching animations help to captivate viewer attention, too.
“The blueprint and the theme of innovation go hand-in-hand. We wanted to do something cool that tied everything together, without being too heavy-handed.”
Seat at Your Table
To properly understand their clients, Axxys needed a seat at the table. To illustrate the concept, we drew and animated that table with an Etch A Sketch feel, and marked their seat with their signature red X.
“You don’t always need elaborate design and complex metaphors. Sometimes, a classic toy does the trick.”
Architect Drawing
It’s hard to prove custom work. Everyone says that, but uses a general image to represent custom IT infrastructure. We added a hand drawn architectural drawing of their network and their building to prove it.
“I wanted to draw attention to more than just the building that Axxys was in. I wanted to show that Axxys stands out from everyone, so I highlighted their entire floor red.”
Development
It’s important to stand out on more than the front end of things. Behind the scenes, TRIdigital pushed for a new, innovative approach.
“Adding the vertical timeline was challenging, but well worth it. That, along with the simple hover effects on the contact page, pushed us to make a site that really pops.”
Video
The video does so much more than explain what Axxys does. It gives the viewer a glimpse of who they are, what they’ve done, and what they hope to achieve with their clients.
“We aimed to focus on the company. We wanted it to be an unofficial virtual welcome, so that people knew who they were talking to when they said ‘Axxys’.”
