High-performance IT marketing step 9: Review the marketing data

Unlike advertising, marketing is all about the analytics. But before you can dig in and really analyze your marketing data, you need to understand two very important things. What constitutes good results? And what’s actually important?
TRIdigital Team

High-performance IT marketing step 8: Execute without drama

By the time you get to this stage in your marketing plan, you’ll likely be sick of planning. You’ll be good and ready to actually do something. This is where the rubber meets the road. Everything to this point has been theoretical. Now it’s time to shift gears, which makes this a pivotal moment.

High-performance IT marketing step 7: Build the team & appoint a leader

Choosing your marketing team, as well as who’s going to lead that team, will be instrumental to your success. But how do you know who to hire first? Where do you even begin tackling the monster that is assembling an IT marketing team? Read on and we’ll tell you.

High-performance IT marketing step 6: Create your IT marketing plan

To make your MSP’s marketing efforts successful, you need a solid IT marketing plan. But what exactly does that look like? What’s in it and how do you create one? Take a page out of the TRIdigital playbook and let us show you how to build your plan.

High-performance IT marketing step 5: Select your marketing activities

Which marketing activity is best? It depends on your budget and your strengths, as well as the kind of leads you need to meet your growth goals. When your expectations, resources and skills are all aligned, you’re set up for marketing success.

High-performance IT marketing step 4: Determine your marketing strategy

When it comes to your IT marketing strategy, there’s a lot to consider. But if you tackle everything in the right order, you’ll come out on the other side with a functional and effective plan in your hands.
marketing budget

High-performance IT marketing step 3: Creating the right budget

Before you get to the fun side of marketing—creating your strategy, choosing tactics and reaping the benefits—you need to know how much you can afford to spend. Exactly how much. That’s right, kids. It’s time to talk about your marketing budget. Let’s get to it.
Hero

High-performance IT marketing step 2: Identify KPIs

It’s time to have the talk. The KPI talk. But not just any ol’ KPI talk. The IT marketing KPI talk. So sit down and stay a while, and let’s discuss goals, processes, roast beef sandwiches and more.

High-performance IT marketing step 1: Establish the goals

We’ve spent the last several years fine-tuning IT marketing. From the moment we start with a new client, we’re thinking strategically. That’s what high-performance IT marketing is. Calculated. Strategic. Well thought out and deliberately executed.
steps

The 7-step MSP sales process your IT business needs to know

Selling managed services is difficult for so many reasons. Use our proven MSP sales process to simplify, automate, and close.