Companies can no longer refuse to keep up with current technology trends and demands. We live in an in-demand, virtual world, and a business’s effort accommodate change will be the difference between success and distress.

 

The business technology predictions for 2015 affect both the in-demand consumer and business competing for a little face time. Here’s what’s probably going to happen this coming year:

 

  • There better be an app for that

Any company who wants to be seen needs to have an app, or a mobile responsive website. Consumers are not as willing to sit down and surf the internet for goods and services; they will scroll and tap instead.

 

  • Less software, more cloud

Laptops, mobile devices and smartphones are replacing desktops. Out with the desktop and its software, and in with remote connectivity and virtual data storage. Consumers and businesses are all saving online and demanding cloud-based apps. Users want to be connected at all times, from any location, and with any device they choose to use at any given moment. Frustration with software and document compatibility issues will drive more and more consumers and businesses to the cloud, not another software download.

 

  • More streaming

Consumers and businesses are using more data than ever before. Entertainment, education and productivity are now streamed on various mobile devices, not televisions or desktops. Many internet connections and business sites are not equipped to handle the rapid growth of streaming traffic, which includes HD, 3D, interactive media and music.

 

  • Virtual IT

IT staffs are being assisted by virtual IT departments. More businesses are embracing inexpensive virtual IT solutions for 24/7 monitoring, data backup, software upgrades, security, and business continuity, to allow their in-house IT teams to focus on improving efficiency and the user experience.

 

  • Comprehensive privacy authentication

The data breaches of 2014 scared a majority of US consumers. No one feels their privacy is truly protected and their financial information is cared for properly. More businesses are using two-step authentication systems to ensure safety and reclaim consumer confidence.

 

  • Collaborative software

Consumers, employees and business owners are getting more done in different places, with many devices, and with less time. They need software and services that can keep up. Remote access, and the expectation of, will soar in 2015. Collaboration will be done from home, coffee shops, airplanes, and other countries, not the boardroom.

 

  • More internet and screen time

We are an internet society, and consumers expect internet access with their internet-enabled devices. Consumers want smarter devices to make work, school and home easier. Devices will become a part of every moment of the day, from operating the coffee pot in the morning to shutting off the television at night.

 

 

What do you think the business technology trends for 2015 will be? Share in the comments below!

 

But wait... there’s more!
Click below to keep learning!

How to craft a kickass video marketing strategy on a shoestring budget

Video marketing is a powerful tool used by everyone from industry giants to your middle school neighbor with an Instagram account. It can absolutely help your MSP generate leads and win new business. Here’s how to get started with video marketing on a budget.
How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What you need from your content marketing service

So, you're on the lookout for a content marketing service for your MSP. If you’re new to this whole content marketing thing, how do you judge which service will be a good fit for your business? Let’s look at a few of the areas you should consider when shopping content marketing services.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *