The busy holiday season is upon us. That means leaves changing colors, pumpkin spice everything, and finally some cooler weather. It also means it’s time to spruce up your email marketing campaigns to keep customers on their toes.

Whether you’re looking to showcase a new product, or trying to educate end-users with a quick tutorial, screencast videos allow you to convey information simply and easily. Here’s one way to spice up your screencasts to go from boring to engaging.

While some marketing fads will come and go – email communication remains the most reliable and successful channel available to the modern marketer.