Video marketing is all around us. It’s swarmed the social media scene via Snapchat, Instagram, YouTube, Vine, Periscope, Twitter, FaceBook – and probably dozens of other platforms. In 2016, more video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years! But how do you know if you’re doing video marketing the right way? Well – luckily for you – the characters of “Spongebob Squarepants” have some insightful tips to share. Pay close attention while we transport you to the underwater city of Bikini Bottom.

Video Marketing Tip 1: Be True to Yourself


*insert Spongebob’s high-pitched laugh here*

Spongebob is an eager, albeit naïve, sea sponge, as well as the show’s main protagonist. Sure, he comes off slightly annoying at times, but we can’t help but love him for his foolish optimism, genuine nature, and insanely dedicated work ethic. (He supposedly has perfect attendance for his job at the Krusty Krab).

When figuring out your video marketing strategy, remember one key item: stay true to your brand. Your audience can tell right away when you’re not being real with them. Make sure your video marketing exudes your true company culture, ethics, and any other characteristics that make you unique. Maybe you have a business motto or employee creed you stand by. Throw that into your video marketing mix!

Video Marketing Tip 2: Less is More



Gary, Spongebob’s pet sea snail, says one thing and one thing only throughout the show. Despite being limited in speech, other characters have no problem understanding and communicating with him.

Nowadays, the shorter and more concise something is, the better it does. When sharing video content on behalf of your business, keep your message short and sweet. Because users are more likely to share videos from their smartphones, you also need to keep mobile-responsiveness in mind.

Video Marketing Tip 3: Don’t be a Squidward


*answers phone*

Hello. You’ve reached the house of unrecognized talent. Please leave a message after the…

*plays tone on clarinet*

Squidward’s known for his dry sense of humor and snobby outlook on life. He believes that he’s too good for his lowly cashier job at the Krusty Krab and usually spends his time wallowing in self-pity.

Your video marketing should never exemplify any of these traits. When using videos to communicate your message and build your brand, you want to focus on the positives. How are your services the best in the market? What awards have you achieved in the past? What makes you stand out from your competition? These are things that should be addressed in your video marketing plan – not any of Squidward’s misery.

We hope these tips from the characters of “Spongebob Squarepants” shed some light on how you should plan your video marketing strategy! Until next time.

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