Who doesn’t love a good Disney movie?
I know I do. They’re filled with inspiring characters and compelling stories.
Not only that – you can learn a thing or two about marketing from some of your favorite Disney characters.
Check it out:
Venture Into The Unknown
Marlin from Finding Nemo is pretty much the opposite of the kind of person you’d think would venture into the unknown. He’s anxious. He’s careful. He’s not a big fan of innovation and change.
But when he loses his son, Nemo, he HAS to change. He HAS to venture out. Otherwise, his son could be lost forever.
If you don’t like change, try to suck it up and adapt anyway, like Marlin. You need to be fearless when it comes to changing your marketing, or your business could fail. After all, new business applications and marketing trends pop up constantly – don’t let your fear of innovation hold you back from reaching business success!
Be True to Yourself
Aladdin spends a lot of time thinking he needs to change who he is to impress Jasmine and win her over. But boy, is he wrong! He gets in a lot of trouble with Jasmine when she finds out about his dishonesty. The whole time, she just wanted him to be himself.
You need to be yourself when it comes to your marketing.
So, go ahead and try to get comfortable with the fact that not everyone is going to like you. And that’s OKAY! If someone doesn’t like you, then you probably don’t want to work with that person anyway. And, by building a strong brand and being true to yourself, you’ll get more loyal clients – people who really love who you are and what you do!
Rapunzel wants to leave the tower she’s been held captive in more than anything. However, she can’t ever seem to catch a break. Mother Gothel won’t let her leave at all. She’s trapped. What she wants is out of reach.
So she takes a huge risk to get herself where she needs to be. She leaves against Mother Gothel’s wishes.
Although this choice causes her a few immediate problems, it ends up totally transforming her life for the better in the long run.
Risk-taking can be pretty scary when you’re a business owner. You’ve worked hard to get where you are now, and the last thing you want to do is lose everything. But, understand that you DO need to take risks sometimes, especially when it comes to your marketing.
Dare to be different. If your marketing is just like everyone else’s, what’s going to make you stand out? Let me answer that for you: Nothing.
So, go ahead – take a risk!
Beauty and the Beast
Do Your Research
Belle can’t keep her nose out of a book for long. She’s always learning new things, and thinks for herself. She’s an intellectual woman and isn’t big on caring what others think about her.
If you’re trying to market your business in the best way possible, you need to be like Belle.
Spend a lot of time researching what works and what doesn’t. Try some A/B testing on your email campaigns. Test a few different types of call-to-actions on your website.
And remember, you should be excited to learn about this stuff! After all, with the right marketing, you can make a lot of money. And who doesn’t want THAT?
Can you think of any other Disney movies that offer marketing lessons? Let us know in the comments below.