Blogging is an art. It is short, sweet, and simple. You need to keep it between 300-500 words and keep it educational as well as entertaining. Sometimes when I start a blog, I find myself writing: bloggity, blog, blog, this is my blog, and I blog here.
Erase all of that.
How do you even begin a blog? How do you find the words to describe what you’re trying to say, especially when it comes to blogging for your business? Blogging for fun is a lot easier than blogging as a marketing tactic, but alas, there are reasons you are consistently blogging. YOUR BLOGS ARE IMPORTANT. Don’t let anyone tell you otherwise. Blogs are still relevant in today’s social media marketing environment and play a major role for your business. If you don’t believe me, then you should listen to those who have inspired us to write. The authors of the greats, the classics, the ones who wrote more than blogs, but hey – words are an art, no matter what form.
“History will be kind to me for I intend to write it.”
Blogging Drives Traffic to Your Website
How do you expect people to discover your website? DISCOVER being the keyword. You are trying to attract people who aren’t already your biggest fans. Writing blogs can help solve a lot of pain points that come from lack of traffic. Blogging helps you get discovered via social media. People can share, retweet, and repost on Twitter, LinkedIn, Facebook, etc. This is how you will start to turn strangers into visitors, who turn into leads, who turn into customers, who become lifelong clients.
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
Convert Traffic into Leads
If you listen to your visitors, they will tell you how to convert themselves into leads. Understanding your audience means you’ll have a better idea of what blog content will resonate with them, which is a good start when are trying to beat out your competitors. Blogs are also the platform you use to increase your SEO ranking. The search engine optimizer is where you can strategically implement keywords, topics, and categories that will be associated when searched for. Now that you have traffic flowing through your website because of YOUR BLOG, you now have the opportunity to convert them into leads with an awesome, yet simple call-to-action button.
“One day I will find the right words, and they will be simple.”
Showcase Your Knowledge
Who are you and what do you know? Jay Baer, author of Youtility, advices all bloggers to show off, or rather, share their knowledge. Too many bloggers are afraid of giving away too much information from fear of being too transparent.
So take the time to gather as much information as you can and blog it.
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
Maintain Excellent Customer Relationships
When you are able to connect with your customers, they begin to understand your business and the services you offer. Use this to build rapport and trust. Build deeper connections with your customers by connecting them to relatable material that represents your business and the products you sell.
“Read, read, read. Read everything – trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it.
Then write. If it’s good, you’ll find out. If it’s not, throw it out of the window.”
TRIdigital Loves Blogging
Write like no one’s watching – actually, write like everyone is reading. Don’t give up or get discouraged. If you hit a mental block, you can read our blog about Eeyore’s Advice to Technical Copywriters.There are some fun tips on how to get over that writer’s hump. Rand Fishkin, CEO of Moz, says it best, “If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.” So love what you do and write what you love. We sure do!
“If there’s a book (OR BLOG) that you want to read, but it hasn’t been written yet, then you must write it.”