Case Study
498
Leads
$250,000
Closed
If You Don’t like Your IT… Change It!
Tons of businesses look at IT as a necessary evil. But IT Direct sees it differently. “Paradigm Shift” is their theme.
“We knew we had to change underlying assumptions about IT. So, we led with core values, with reality checks, with real people.”
Copy
IT Direct has serious technical knowhow, but they are fun guys. (Seriously, check out their blog on The Godfather.)
“The voice is conversational but knowledgeable. Cool and serious. Always interesting and always prepared. Ultimately, it’s Ari’s voice.”
Design
With a simple color palate, the design draws attention with underlines, highlights and subtle animation. Images focus on pods, on people, on core values. Plus, there’s a fun treasure hunt game.
“You can see in the hero image almost everything you need. The pod analyzing a 24/7 stream of client data. It’s a cool office—very industrial. The design came from that.”
Historical Paradigms
When pushing for a paradigm shift, the proof is in the pudding. IT Direct’s site animates several historical paradigm shifts to show the old tech versus the new tech (and the naysayers).
“It’s a game, really. We numbered the historical paradigms so you’d know it was treasure hunt. See how many you can find.”
INFAMOUS HISTORICAL PARADIGMS #1 – REALITY CHECK
“There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.”
Development
Describing a paradigm shift is one thing. Visualizing it is another. Using visual overlays, the team developed a consistent user experience.
“We wanted an awesome shifting experience no matter what device you were on. I think we broke some new ground with our development on this site.”
Video
Ari takes the viewer through a virtual tour. You see the core values on the walls of the office. You see the pods in action.
“Ari’s an interesting guy. Look at his bio. Super into the Red Sox and hip hop. He’s the best branding for IT Direct, and you can see that in the video.”
