Let’s face it. For the average person, the IT industry isn’t the most exciting realm of business. So it can be tough to convince people that what you do is pretty amazing – and your current IT marketing strategy might not be helping your case.
But don’t fret! The colorful characters of Bob’s Burgers have some insightful IT marketing best practices to teach you.
Define your company’s brand.
This should be the first step in your IT marketing plan. A compelling brand experience has been proven to drive customer loyalty. Think of Bob’s trademark mustache. Without it, he just wouldn’t be the same Bob we know and love. There was even an episode revolving around him having to shave off his mustache – something that took a lot of convincing.
There are lots of things to consider before defining your brand, such as your skillsets, your customers’ needs, and who you want to target. You want to be clear about what services you offer right off the bat, and your website should clearly illustrate what you do the moment someone visits.
Corporate branding should be concise, but not overwhelming. You want to provide people with accurate information, but not have them feel like they got slapped in the face with a briefcase. Consider this a chance to create a fresh new look for your company, and don’t be afraid to have fun with it!
Embrace your uniqueness.
Tina is probably the most socially awkward and quirky preteen girl in the world. Her obsessions include horses, boys, boys’ butts, zombies, and writing erotic fiction. But there’s something about her weird, zany self that makes her quite endearing and memorable.
You may not be as eccentric as Tina, but you’re bound to have unique qualities that make you stand out from the crowd. By establishing and showcasing your personality through your IT marketing, you’re setting yourself apart from the rest and getting more people to notice you.
Maybe you have a great story about how your company got started, or perhaps your people and company culture are the highlights of your business. Whatever the case, don’t be afraid to carry out IT marketing strategies that embrace your uniqueness and share the human side of your business. In the words of Tina, it’s “time for the charm bomb to explode.”
Know your rivals and outshine them.
Bob has an outstanding business rivalry with Jimmy Pesto, owner of a pizzeria store that’s right across from Bob’s burger joint. Jimmy is known for constantly trying to one-up Bob – but even with all the tension, Bob stays focused on making the best burgers and staying true to his vision.
A strategic IT marketing plan addresses your competition and carries out smart tactics to help you outshine them. By understanding who you’re competing with and knowing what they have to offer, you’re able to make your tech services, products, and IT marketing stand out. Don’t let your rivals get into your head – choose a strategic and comprehensive IT marketing plan that keeps you ahead of the curve.
If you’re ready for a fresh start in IT marketing, contact TRIdigital today for a free consultation!