Case Study
1,440
Leads
$500,000
Closed
Exceptional Relationships
The PRO OnCall team is driven by “exceptional relationships.” This theme then drives the website. How do we best show honesty and fairness? With great copy and great design.
“If Steve, the CEO, has a legacy, it’s his honest approach to doing business. The theme stabilizes his business ethics. We wanted to showcase this with their site redesign.”
Copy
With their newfound minimalism, the tone of voice had to be on point. Professional, reliable, focused—we tightened the torque on the redesign’s copy.
“Minimize content and maximize context. That’s how we approached copy. Does this spotlight PRO OnCall’s theme? Does it maximize context? If it doesn’t, cut it out.”
Design
With time, what looks contemporary changes. PRO OnCall is a long-time client, and we updated their design to meet new needs and maintain a contemporary, competitive design.
“It’s crisp and clean. We struck a chord by focusing on minimalism, with red and black, so little design elements pop out even more.”
Development
Once the design was in place, development had to actualize the vision with master-level attention to detail.
“Subtlety is harder than it looks. Each element requires surgical precision. You remember the game Operation? It’s like that: fun, challenging and a little terrifying.”
Rebrand
The way to survive in a tech business is to strive for change but never lose the essence of your greatness. PRO OnCall’s rebrand kept them contemporary, yet nodded to their long history of solutions.
“We designed something leading-edge that still had the familiarity they’d grown accustomed to. I think it was a huge success.”
70-Year Timeline
PRO OnCall began 70 years ago as a telecommunications company. An interactive timeline was incorporated to highlight the major turning points in PRO OnCall’s history in the tech business.
“A history that long deserves a celebration. Using the timeline, we drew attention to PRO OnCall’s experience through its milestones—a great, subtle way to impress with a resume.”
