Your IT website should reflect your company as cohesively as possible and engage viewers right from the start. Think of your company website as the first impression that you give your clientele – you don’t want it to be too in-your-face, but at the same time you don’t want it to fall short of grabbing someone’s attention.

So what’s the recipe behind a truly innovative and results-driven IT website? We’re here to share our secrets with you…

Easy to Use Functions

You can have the most content-rich and beautifully designed website in the world, but if there isn’t a simple way to navigate the site, you’ll likely experience a high bounce rate. In order to attract and retain new visitors, you must think about functionality and mobile responsiveness. With the rising popularity of mobile devices, an IT website that isn’t mobile-friendly shows that you’re behind the times – not the kind of message you want to be portraying as an IT company.

Make sure your website is consistent in its message and appearance, has easy to use search functions, uses accurate navigation titles, and is compatible for a mobile experience.

Creating Meaningful Content

Just as you would choose high-quality ingredients when crafting a real cooking recipe, you should do the same when writing content for your IT website. Make sure you’re only publishing relevant, helpful, and concise content on your website to ensure you’re hitting the right target audience. You want to stay away from bombarding your viewers with information-heavy content just for the sake of having it on there. Think of it like this – you wouldn’t want to spend all your time and resources crafting a beautiful cake with intricate piping and decorations only to have the the entire concoction taste bad, would you?

A visually stimulating IT website is not entirely potent unless you have meaningful content embedded throughout it. Choose a tone and voice that best suits your company and stick with it. Also, make sure your content isn’t overly techy, or you might scare away some prospects from wanting to do business with you!

Assessing Your Website Performance

No recipe is complete without a finished product and a taste test. There are a handful of tools in the market that you can choose from that allow you to test the effectiveness of your IT website. For instance, HotJar is one tool that helps you understand what users want by giving you access to monitor their clicks, taps, and scrolling behavior. By gaining insight to the biggest opportunities for improvement and testing, you’ll be able to identify on which page and at which step most visitors are leaving your site. Then you can go ahead and make improvements to up your conversion rates.

These are just a few of our tips to crafting a successful website from the ground up. To discuss your IT marketing experience with an expert from TRIdigital, simply click here. We’d love to hear from you!

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