High-performance IT marketing step 2: Identify KPIs

It’s time to have the talk. The KPI talk. But not just any ol’ KPI talk. The IT marketing KPI talk. So sit down and stay a while, and let’s discuss goals, processes, roast beef sandwiches and more.
email marketing

5 Tips For Launching A Successful Email Marketing Campaign

A successful email marketing campaign is vital to gaining new business for your company and there are certain strategies that help with that. Here are five.
writing for the web

3 Tips For Creating Effective Calls To Action

What is a call to action and how to create one.