High-performance IT marketing step 7: Build the team & appoint a leader

Choosing your marketing team, as well as who’s going to lead that team, will be instrumental to your success. But how do you know who to hire first? Where do you even begin tackling the monster that is assembling an IT marketing team? Read on and we’ll tell you.
Characters from Futurama

4 Killer Copywriting Tips Learned from Futurama

You’ve got a major problem – your web content sucks. But Futurama doesn't! How to transform your web content to be as beloved as Futurama.
girl disgusted talking to creepy guy

3 Foolproof Copywriting Tips Learned from Awkward First Dates

Oh God. Dating SUCKS. Aside from great horror stories to tell your friends, you can also get some pretty great copywriting tips from dating as well.