How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What is content marketing?

Content marketing is all about connecting with your clients. It’s not about selling one specific product over another. It’s about positioning your business as a valuable and relevant resource that your clients have already come to trust and depend on, even before they buy anything from you.

High-performance IT marketing step 11: Marketing accountability

Strong, empathetic marketing accountability can turn an entire marketing strategy around and pull a team closer together. Use accountability to build your team up. Focus on solutions, not problems. Focus on the root cause, not blame. Focus on improvement, not lack of performance.

High-performance IT marketing step 4: Determine your marketing strategy

When it comes to your IT marketing strategy, there’s a lot to consider. But if you tackle everything in the right order, you’ll come out on the other side with a functional and effective plan in your hands.
marketing budget

High-performance IT marketing step 3: Creating the right budget

Before you get to the fun side of marketing—creating your strategy, choosing tactics and reaping the benefits—you need to know how much you can afford to spend. Exactly how much. That’s right, kids. It’s time to talk about your marketing budget. Let’s get to it.

High-performance IT marketing step 2: Identify KPIs

It’s time to have the talk. The KPI talk. But not just any ol’ KPI talk. The IT marketing KPI talk. So sit down and stay a while, and let’s discuss goals, processes, roast beef sandwiches and more.
McGregor versus Mayweather

A Knockout Marketing Plan

If you’re living under a rock, or you don’t obsess over everything…

IT Marketing Best Practices From Bob’s Burgers

Bob’s Burgers is full of quirky but endearing characters who surprisingly know a thing or two about IT marketing best practices. Learn how to successfully market your brand with help from the Belcher family.
it marketing pixar up house

3 IT Marketing Tips from the Pixar Movie “Up”

Read how the Pixar movie "UP" inspired these 3 IT marketing tips.
marketing strategy

MSP Marketing Lessons Learned from Dr. Seuss

Dr. Suess is a beloved children's author. Here are ways you can learn MSP Marketing from reading his stories.