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5 must-have B2B content marketing tactics

It’s one thing to say you’re all in on this content marketing thing. It’s something else to actually start doing it. We’re not talking high-level strategy here. We’re talking about the nuts and bolts of an actual, usable B2B content marketing plan. Here’s how to hit the ground running.

High-performance IT marketing step 10: Ensure sales follow-up

Now it’s time to focus sales follow-up. You’ve got leads coming in, after all. When monitoring your marketing, you notice that people have been opening your emails and they’ve been reading your content. Repeatedly, even. What do you do now?

High-performance IT marketing step 4: Determine your marketing strategy

When it comes to your IT marketing strategy, there’s a lot to consider. But if you tackle everything in the right order, you’ll come out on the other side with a functional and effective plan in your hands.