How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What you need from your content marketing service

So, you're on the lookout for a content marketing service for your MSP. If you’re new to this whole content marketing thing, how do you judge which service will be a good fit for your business? Let’s look at a few of the areas you should consider when shopping content marketing services.

5 must-have B2B content marketing tactics

It’s one thing to say you’re all in on this content marketing thing. It’s something else to actually start doing it. We’re not talking high-level strategy here. We’re talking about the nuts and bolts of an actual, usable B2B content marketing plan. Here’s how to hit the ground running.

Hey, IT businesses: Avoid these 8 fatal web design mistakes

You’re most likely not a designer. So if you choose to build your own website (a totally reasonable plan), how can you be sure you avoid fatal web design mistakes? Easy. Just follow TRIdigital’s simple guide to make your DIY site clean, professional and effective.

What is content marketing?

Content marketing is all about connecting with your clients. It’s not about selling one specific product over another. It’s about positioning your business as a valuable and relevant resource that your clients have already come to trust and depend on, even before they buy anything from you.

High-performance IT marketing step 6: Create your IT marketing plan

To make your MSP’s marketing efforts successful, you need a solid IT marketing plan. But what exactly does that look like? What’s in it and how do you create one? Take a page out of the TRIdigital playbook and let us show you how to build your plan.

High-performance IT marketing step 1: Establish the goals

We’ve spent the last several years fine-tuning IT marketing. From the moment we start with a new client, we’re thinking strategically. That’s what high-performance IT marketing is. Calculated. Strategic. Well thought out and deliberately executed.
company video

Want a better company video? Here are 9 tips from a video production team.

Over the years, our video production team has managed to shoot hundreds of hours of video featuring IT companies located all across the country. Here’s what they have to say about shooting a successful (and impactful) company video.
80s Music Mix

The Best 80s Mix & the Secret to Marketing

Everyone likes 80s music. It’s iconic, diverse, and mostly upbeat, even if it’s a little cheesy. Not only that, but there are times when the lyrics are surprisingly deep for a decade that was defined by spandex, big bangs and a whole lotta synthesizer.
Email Marketing Tips

Email Marketing: 5 magical, must-read tips

Even if you hate email and you despise every second you spend…