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High-performance IT marketing step 4: Determine your marketing strategy
When it comes to your IT marketing strategy, there’s a lot to consider. But if you tackle everything in the right order, you’ll come out on the other side with a functional and effective plan in your hands.
High-performance IT marketing step 3: Creating the right budget
Before you get to the fun side of marketing—creating your strategy, choosing tactics and reaping the benefits—you need to know how much you can afford to spend. Exactly how much. That’s right, kids. It’s time to talk about your marketing budget. Let’s get to it.
High-performance IT marketing step 2: Identify KPIs
It’s time to have the talk. The KPI talk. But not just any ol’ KPI talk. The IT marketing KPI talk. So sit down and stay a while, and let’s discuss goals, processes, roast beef sandwiches and more.
High-performance IT marketing step 1: Establish the goals
We’ve spent the last several years fine-tuning IT marketing. From the moment we start with a new client, we’re thinking strategically. That’s what high-performance IT marketing is. Calculated. Strategic. Well thought out and deliberately executed.