IT marketing tips Archives

How to craft a kickass video marketing strategy on a shoestring budget

Video marketing is a powerful tool used by everyone from industry giants to your middle school neighbor with an Instagram account. It can absolutely help your MSP generate leads and win new business. Here’s how to get started with video marketing on a budget.

Why video content marketing is ultra effective for the IT industry

Video seems to be on the rise and in your face wherever you go. It’s not your imagination and it’s not going away. If you’re not using video to market your services, you’re missing out on a huge opportunity to engage with your audience.

High-performance IT marketing step 12: Don’t give up

Knock off all those IT marketing one-night stands. It’s time to get serious and stop giving up. There's no magic bullet, but there are things you can do make your marketing count. When it comes to IT marketing success, here’s what you need to know—and yes, Gandalf is mentioned at least once.

High-performance IT marketing step 8: Execute without drama

By the time you get to this stage in your marketing plan, you’ll likely be sick of planning. You’ll be good and ready to actually do something. This is where the rubber meets the road. Everything to this point has been theoretical. Now it’s time to shift gears, which makes this a pivotal moment.

High-performance IT marketing step 5: Select your marketing activities

Which marketing activity is best? It depends on your budget and your strengths, as well as the kind of leads you need to meet your growth goals. When your expectations, resources and skills are all aligned, you’re set up for marketing success.

4 Ways to Revamp Your Email IT Marketing Campaign

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Nobody likes a cluttered inbox full of dry, corporate-sent emails. Start writing your email IT marketing campaigns like they’re addressed to your best friend and see transformative results.

IT Marketing Best Practices From Bob’s Burgers

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Bob’s Burgers is full of quirky but endearing characters who surprisingly know a thing or two about IT marketing best practices. Learn how to successfully market your brand with help from the Belcher family.