You already know the basics—what SEO marketing is and why it matters. We’ve covered helpful content, which is more or less essential. And you’ve got your meta on. Specifically, meta titles and meta descriptions. Now it’s time to take this SEO marketing behind-the-scenes tour into slightly more sophisticated territory. These tips are next-level stuff. It’s nothing you can’t handle, though.

I was recently tasked to find out what constitutes exceptional email design. As a marketing writer, my normal idea of a “good” email is plenty of relevant text with a relatable pun sprinkled here and there for good measure, and maybe a cool picture or two.