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High-performance IT marketing step 2: Identify KPIs

It’s time to have the talk. The KPI talk. But not just any ol’ KPI talk. The IT marketing KPI talk. So sit down and stay a while, and let’s discuss goals, processes, roast beef sandwiches and more.

IT Websites are Mostly Garbage (Here’s How to Make Them Good)

Our brains want to do the least amount of work possible...

Our Secrets For The Most Successful IT Marketing Emails

I was recently tasked to find out what constitutes exceptional email design. As a marketing writer, my normal idea of a “good” email is plenty of relevant text with a relatable pun sprinkled here and there for good measure, and maybe a cool picture or two.
Marketing, Colombian Coffee

The Intriguing Overlap of Colombian Coffee and IT Marketing

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It is amazing how much these two very different elements have in common. Here are a few reasons why, like Colombian coffee, TRIdigital’s marketing process is second to none.
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The Recipe for a Successful IT Website

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If the thought of building a custom IT website has you feeling overwhelmed, don’t fret. We’re here to share our recipe for success!
Fun-IT-Marketing-Ideas-in-Honor-of-St.-Patrick’s-Day

Fun IT Marketing Ideas in Honor of St. Patrick’s Day

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Holidays are a great time to get together with friends and loved ones, but did you know that it’s also an amazing opportunity to market your business creatively? Here are some ways you can engage in tactful IT marketing around this popular Irish holiday.
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IT Marketing Starts with Great Customer Care

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When building your marketing plan, keep in mind that happy customers equals success. Here’s why IT marketing starts with great customer care.
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Content Marketing Strategies Learned from Modern Family

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In a world where people shy away from overly aggressive sales tricks and tactics, content marketing is king. There are several approaches you can take when strategizing an effective content marketing plan. Here are some surprising tips learned from the beloved members of Modern Family.
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4 Ways to Revamp Your Email IT Marketing Campaign

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Nobody likes a cluttered inbox full of dry, corporate-sent emails. Start writing your email IT marketing campaigns like they’re addressed to your best friend and see transformative results.
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IT Marketing Best Practices From Bob’s Burgers

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Bob’s Burgers is full of quirky but endearing characters who surprisingly know a thing or two about IT marketing best practices. Learn how to successfully market your brand with help from the Belcher family.