Search engines like Google, Yahoo, and Bing have certainly done a good job of eliminating the usefulness of the Yellow Pages. Heck, Millennials may not even know what the Yellow Pages are or what they were used for. They certainly know what search engines are and how useful they are at finding businesses online. Think about the way in which you find a business, product, or service these days – unless you already know the contact info or exactly what you want or need, you’re more than likely using a search engine to find it.
Because the way in which businesses are discovered has shifted, every organization with a website needs to invest in and have a basic understanding of SEO strategy and how it helps with their MSP Marketing efforts. Gone are the days of being able to stuff keywords into landing pages, blogs, and other content online in order to be found at or near the top of search rankings. Google is constantly tweaking its search algorithm to ensure quality content rises to the top over content stuffed with keywords.
Choose the Right Keywords for MSP Marketing
Keywords or key phrases do matter. Those are the terms someone types into their search engine to find what they are looking for. Keywords are at the heart of your SEO efforts and choosing the right ones can make your company, product, or service more easily discoverable, helping it to be a source of quality leads. Choosing the wrong keywords will take you nowhere, making it much more difficult to be found online.
To make sure you’re choosing the right keywords, start by making a list of 10 to 12 words associated with what you do or offer. Then use a keyword planning tool to discover search volume, level of competition, and exactly what keywords (or variations of) may work best for what you want to accomplish. There are also tools available to track your keyword success. If this doesn’t sound like something you can – or want – to do yourself, your marketing agency should easily take care of it for you as long as they have a team on staff that understands and specializes in SEO for MSP Marketing efforts.
Quality Content Matters for MSP Marketing
One area regarding SEO that has really helped move the needle for companies, and which search engines now smile favorably upon over just keywords, is quality content that’s relevant to what someone is searching for. Essentially, this is what content marketing is. When someone stumbles upon your site and reads the content there, whether it be a landing page, blog, or something else entirely, and then clicks on other parts of your site or shares what they’ve just read – the search engine Gods will give your business a pat on the head, a thumbs up, and look at your organization as being more relevant and important in search results than your competitors who offer the same or similar services.
At the end of the day, there are many different ways to utilize SEO and keywords for your MSP Marketing efforts, but no matter what – understanding the basics of SEO will go a long way towards reaching your business and marketing goals.