Let’s talk about Leslie Knope for a second.

She’s a leader. She’s a motivator. She’s a hard-worker.

She’s the backbone of the Pawnee Parks and Recreation department.

Leslie has a lot of qualities that make her an unstoppable force when it comes to getting what she wants and achieving her goals. By thinking about what she does to succeed and following her example, you can amp up your marketing!

Here’s the Leslie Knope guide to successful marketing:


  1. When you fail, pick yourself up, dust yourself off, and keep going!


Leslie Knope has taken some pretty hard falls… both literally and figuratively. But she always pulls herself out of it and manages to maintain a positive attitude!

Remember, sometimes the only person who can truly motivate you is YOU. So, step up to the plate!

It might help to realize that you sometimes have to try marketing a few different ways before you get it right. It’s not something that’s always easy to get right the first time. With practice, you will develop a tactic for successful marketing.

IF you aren’t getting the results you want, don’t stagnate or get discouraged. Simply go back to the drawing board, and brainstorm to come up with a new method!


  1. Be enthusiastic.


Leslie Knope throws herself into her work and she LOVES it. As a result, she effortlessly motivates the people around her.

You need to do the same if you want to succeed. Your marketing should represent your company and your vision so well that it makes you excited!

If it doesn’t, then you’re probably doing something wrong. After all, enthusiasm is contagious, so if your customers see that you’re excited about your product and that you aren’t afraid to express yourself, they’ll be excited too!

Not only that – your employees will be more excited to be a part of your team if you’re an inspiring motivator.

So leave out the boring, technical drivel when you’re creating marketing materials. Have some fun, and inject personality into everything you do. Talk to your audience like they’re actual people, and tell them about what makes working with your company so exciting!


  1. Surround yourself with good people and recognize their strengths.


Leslie Knope surrounds herself with good people constantly. Not only that – she recognizes their strengths, even if she doesn’t always see eye-to-eye with them.

Take Ron Swanson, for example. Leslie and Ron disagree on a lot of important things and have very different values. He’s apathetic, and she’s passionate. He hates the government, and she can’t get enough.

However, by keeping Ron in her life, she is able to gain a unique and different perspective on life, her job, and the situations that happen to her.

Overall, because of her relationship with Ron, she ends up becoming a more well-rounded and successful person.

And Ron isn’t the only good person in Leslie’s life.

Leslie quickly recognizes the potential of April Ludgate. She invests time into helping April develop her strengths and pushes her to do better, and it helps both the department in general and April’s life.

If you want successful marketing, you should also surround yourself with talented people and take the time to invest in their potential and career development.

Too often, people with great ideas and undiscovered talents are overlooked. If you don’t take the time to get to know your team, you may be missing out on harnessing their talents to help you succeed!

Don’t be put off by people who don’t agree with you on everything. And try to refrain from judging peoples’ abilities without getting to know them first.


  1. Be an IDEA person.


Leslie is constantly brainstorming and coming up with new ideas to improve the Parks and Recreation department and help Pawnee. By doing this, she is able to constantly innovate and come up with unique solutions.

Marketing is all about change and trying new things. To market successfully, you’ve got to make sure that you’re always adapting to the needs and wants of your target market.

Be sure that you don’t stagnate and that you continuously look for ways to improve your marketing!


…Still feel like you need help with your marketing?

Well, you’re in luck. Here at TRIdigital, we help IT companies get RESULTS. We want to help you next!

Contact us today, and let’s get started!

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